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Stop building software. Start serving patients.

Our Founder Story

We started as a digital agency. One of our first clients at Axacraft came to us with a simple ask: evaluate the telehealth platforms on the market and help him pick one. We're software people. We've been building digital products for decades. We figured we'd find a few solid options and get to work.

What we found was shocking. Across every major telehealth solution, the same problems kept showing up. Unstable systems. Confusing interfaces. Workflows that felt like they'd been designed by people who'd never actually used them. In any other mature software industry, none of it would have shipped.

We filed that away. Then we launched Hedfirst, our own direct-to-consumer telehealth company. Now we weren't just evaluating these platforms — we were operating on them, every day, with real patients. The problems we'd flagged as consultants became the problems we lived with as operators.

So we did what we know how to do. We built our own stack. Infrastructure we'd actually want to run a business on. Other companies noticed and started asking if they could use it too. That's how Teligant was born.

Our latest product, Zaya, came from a simple question: why can't launching a telehealth business be as easy as launching a Shopify store? Every other platform sells you building blocks — APIs, SDKs, components you have to wire together yourself. That means hiring developers, managing compliance, coordinating pharmacy relationships, and spending months before a single patient gets care.

Zaya is the complete platform. Patient intake to prescription fulfillment, working out of the box. No development team. No compliance guesswork. You focus on your patients. We handle everything else.

We're still building. Every friction point we find at Hedfirst makes Zaya better for every operator on the platform. That's the commitment — we use what we sell, and we won't stop until this works the way healthcare technology always should have.

Kelly Smith's signature
Kelly Smith
Kelly SmithCo-Founder & CEO

Not another set
of building blocks.

A complete platform that works from day one — patient intake to prescription delivery.

What's included

50

State compliance built in

1 hr

Average time to launch

0

Developers required

$0

Upfront costs

The telehealth industry has a dirty secret: most platforms don't actually solve the hard problems. They give you an API for video calls, a widget for scheduling, maybe a compliance checklist — and leave you to figure out the rest.

That's not a solution. That's a parts list.

Prescription wellness operators don't want to manage software projects. They want to serve patients. They need a platform that handles the provider network, pharmacy fulfillment, patient management, and compliance — so they can focus on care.

Think Shopify, not Stripe.

We took a fundamentally different approach. Instead of selling tools, we built the entire stack — from branded storefront to pharmacy fulfillment — as one integrated platform. Shopify didn't give merchants an e-commerce API and wish them luck. They gave them a complete store. That's what we do for prescription wellness. Your brand, your patients, our infrastructure.

The Founders

Built by operators who spent their careers removing friction between people and the services they need.

Kelly Smith

Kelly Smith

Co-Founder & CEO

Former head of digital at Starbucks, MGM Resorts, and AG1. Founded Curious Office in 2007 with exits to Amazon, Google, Priceline, and Comcast. Turned two decades of platform experience toward healthcare's hardest infrastructure problems.

Daria Smith

Daria Smith

Co-Founder & COO

Background spanning telehealth, e-commerce, and AI. Leads operations at Hedfirst, turning breakthrough healthcare concepts into seamless patient experiences. MA in Public Policy Analysis from the Higher School of Economics.

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Join wellness operators who launched in under an hour. No technical setup. No compliance headaches.